RAINFOREST ALLIANCE
Student Work
LIFELINES
Ever thought about a world without our favourite animals? It's a scary prospect, isn't it?
That's the exact emotion I aimed to evoke through this project. My goal was to shine a light on the struggles of these endangered species with a sombre guerrilla ad campaign.
I was inspired by the art style of old National Geographic magazines and wildlife journals.
I decided to illustrate the sloth and the salamander myself since I couldn't find the photos
I wanted on the internet. As a result, this project also allowed me to showcase my illustration skills.
the print ad
(this ad would be in a magazine disguised as an article)
the direct mail
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back
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front
the brochure
(national parks around the world would have these single-page ads on them)
the experiential
The Rainforest Alliance would set up temporary exhibits titled 'Extinct Animals of the Future' at museums. Endangered species would be exhibited at these museums, along with information about the Rainforest Alliance and what it stands for.
The aim is to inspire guests to protect our rainforests and educate them about these majestic creatures that still walk amongst us, albeit for a short amount of time.
